Director – Branding
Ray makes sure that all aspects of the company’s products’ and marketing activities are in line with the brand’s ethos and goals. A Bachelor in Creative Multimedia holder, Ray’s enthusiasm lies in coming up with plans and strategies which assist in aligning the company with the brand’s direction, choices and tactics. Ray spares no effort in championing the brand internally so as to ensure that the whole organization understands the brand’s direction and goals. He is constantly developing effective marketing materials which meet the company’s brand requirements, and is always out and about seeking for new marketing opportunities which match the brand. Passionate in maximizing all opportunities for the company’s growth, Ray is also responsible in managing external agencies and ensuring that marketing budgets are met.
“Aim high and never settle for second best.”