About us

Welcome to Uniquefire Holdings Bhd

Our Success And Company History.

Unique Fire owes its humble beginnings to the energy and drive of one man, Mr Liew Sen Hoi, the founder and Managing Director of the Group. As a contractor for installing fire fighting systems in construction projects since 1975, Mr Liew has vast experience in the fire protection industry.

Keep working towards improving yourself and keep working towards your dreams and goals because no one else will for you. (Mr Liew’s motto)

A highly conscientious man, nothing was installed unless it went through his hands. Safety has always been a top priority, hence to date Unique Fire still preserves the ingrained tradition of retaining wholesome family values and supplying only quality fire protection products.

Unique Fire Holdings Berhad focuses on the assembly, manufacture and distribution of active fire protection systems, equipment, and accessories. Our comprehensive range of products continue to reliably serve customers in Malaysia and abroad. Our export markets include ASEAN countries and the Middle East.

Liew Sen Hoi – Founder of Unique Fire Holdings Berhad

WHY WE ARE DIFFERENT

Unique Fire Industry is an ISO certified, multiple award-winning fire equipment company that has a passion to see that every home and workplace is adequately protected against fire hazards. Our experience in the fire-fighting industry since 1975 gives us an edge when it comes to advising what fire suppression systems and equipment work best for your property.

Established Track Record

With more than 25 years of operating in the fire protection industry, our Group has evolved from a distributor to a manufacturer of fire protection systems, equipment and accessories.

Own Brand

Having our brand is important in cultivating customer loyalty and brand recognition which are important in facilitating repeat orders from customers as well as referrals.

Assembler and Manufacturer

As an assembler and manufacturer of fire protection systems and equipment, we continually strive to improve our finished products to meet changing needs, technologies, regulations as well as customer preferences and requirements.

Product Range

We market a range of fire protection systems, equipment and accessories to meet the diverse needs of our customers and the market.

Authorised Distributor

As an authorised distributor, we benefit from the brand equity and customer loyalty developed by our suppliers.

Diverse Sectors

The wide applications of our fire protection systems, equipment and accessories will provide us with the platform to sustain and grow our business.

Mandated by Regulatory Bodies

Fire protection systems, equipment and accessories are critical products that are mandatory in built environment that supports human activities, including properties, community facilities and amenities, and infrastructure.

Experienced Management

We have an experienced management team headed by our Managing Director, Liew Sen Hoi, who is supported by a team of experienced key senior management.

MISSION

OUR CUSTOMER

We commit to market a range of quality fire protection products, solutions and services to meet the diverse needs of our customers.

OUR PEOPLE

We learn and grow together with our employees through understanding, educating and communication to foster an enjoyable working environment.

VISION

OUR CUSTOMER

To protect lives and properties as a preferred brand that is recognized by the public.

OUR PEOPLE

To generate leaders that believe employees are the most important asset to the company.

VALUES

OUR VALUES

Unity is Strength | Nurture Our People Innovation Leads to Growth | Quality is a Habit, Not an Act | Understand and Respect Each Other | Endurance Leads to Achieving Goals

OUR VALUES

Unity is Strength | Nurture Our People Innovation Leads to Growth | Quality is a Habit, Not an Act | Understand and Respect Each Other | Endurance Leads to Achieving Goals
OWN BRANDS

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