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Liew Sen Hoi

Founder & Managing Director,
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Executive Director & Independent Non-Executive Director

Selma Enolil Binti Mustapha Khalil

Independent Non-Executive Chairperson
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Dato’ Marcus Liew

Executive Director
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Ryan Liew

Executive Director
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Roy Liew

Executive Director
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Ir. Tee Kiam Hong

Independent Non-Executive Director
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Olivia Lim

Independent Non-Executive Director
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Andrea Huong Jia Mei

Independent Non-Executive Director
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Key Senior Management

Cheow Zi Ying

Chief Financial Officer
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Ray Liew

Digital Solutions Director
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Mohamad Azmir Bin Ramli

Quality Assurance and Control Manager
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Liew Sen Hoi
Founder & Managing Director,

Mr. Liew Sen Hoi, a Malaysian, male, aged 70, is the founder of Unique Fire Holdings Berhad (“Unique Fire” or
“Company”) Group (“Unique Fire Group” or “the Group”). He was appointed to the Board of Unique Fire on 13 April
2021 and is also the Group Managing Director of the Company. He attended all six (6) Board meetings held in the financial
year ended 31 March 2024. He is not a member of any Board Committee of the Company.
Mr. Liew started his career with LKT Engineering in 1971 as a supervisor and installer of firefighting equipment. In 1975, he
left LKT Engineering to start his own business venture and co-owned Brilliant Fire Engineering Sdn. Bhd. (“BFE”), where
he assumed the role of Managing Director of BFE, including managing contractors for fire protection safety equipment
and system installations until 2004.
Concurrent with his involvement in BFE, he was served as a director for UBE Engineering Sdn. Bhd. from May 1990 to
March 1997 before owned Unique Fire Industry Sdn. Bhd. (“UFI”) in April 1997 and holding the position of Managing
Director since UFI’s incorporation. He also established Unique Digital Innovation Sdn. Bhd. (“UDI”) in 2018. Both UFI
and UDI are the Company’s wholly-owned subsidiaries. Mr. Liew has over 52 years of experience in the fire protection
industry and is responsible for the overall management of the Group’s business and operations, as well as contributing to
the continued growth and profitability of the Group.
Mr. Liew does not hold directorship in any other public company and listed companies. He is currently the director of
Unique Fire’s subsidiaries.
Mr. Liew is a major shareholder of the Company and is also the father of Dato’ Liew Kang Leong, Mr. Ryan Liew Kang
Yee and Mr. Roy Liew Kang Chin, the Executive Directors of the Company.
Save as disclosed above, Mr. Liew does not have any conflict of interest with the Company. He has neither been convicted
for any offences within the past five (5) years other than traffic offences, if any, nor received any public sanction or penalty
imposed by the relevant regulatory bodies during the financial year ended 31 March 2024.

Selma Enolil Binti Mustapha Khalil
Independent Non-Executive Chairperson

Puan Selma Enolil Binti Mustapha Khalil, a Malaysian, female, aged 53, is the Independent Non-Executive Chairperson
of the Company. She was appointed to the Board of Unique Fire on 8 October 2021. She attended all six (6) Board
meetings held in the financial year ended 31 March 2024. She is not a member of any Board Committee of the Company.
Puan Selma Enolil graduated from University of Wales, Aberystwyth with a Bachelor of Laws in 1994. She obtained her
Certificate in Legal Practice in 1995 and was called to the Malaysian Bar as an Advocate and Solicitor in 1996.
In 1996, she started her career as an Advocate and Solicitor with Messrs Abu Talib Shahrom & Zahari. She joined TNB
Repair and Maintenance Sdn. Bhd. as a Legal Executive in 1998. She resumed practicing law as an Advocate and
Solicitor with Messrs Raslan Loong in 2000. She co-founded Messrs Enolil Loo, Advocates and Solicitors in 2003, in
which she is currently a Partner.
Presently, she sits on the Board of Selangor Dredging Berhad, Techbond Group Berhad and Powerwell Holdings Berhad.
Both Selangor Dredging Berhad and Techbond Group Berhad are public companies listed on the Main Market of Bursa
Malaysia Securities Berhad (“Bursa Securities”) while Powerwell Holdings Berhad is a public company listed on the ACE
Market of Bursa Securities. She is also a director of Ericsen Foundation as well as Life Water Berhad, a non-listed public
company.
Puan Selma Enolil does not have any conflict of interest with the Company or any family relationships with any other
Director or major shareholder of the Company. She has neither been convicted for any offences within the past five (5)
years other than traffic offences, if any, nor received any public sanction or penalty imposed by the relevant regulatory
bodies during the financial year ended 31 March 2024.

Dato’ Marcus Liew
Executive Director

Dato’ Marcus Liew Kang Leong, a Malaysian, male, aged 45, is the Executive Director of the Company. He was
appointed to the Board of Unique Fire on 8 October 2021. He attended all six (6) Board meetings held in the financial year
ended 31 March 2024. He is not a member of any Board Committee of the Company.
Dato’ Marcus Liew holds a Bachelor of Management (Operations Management) from University of South Australia in
2002.
After his graduation, he started his career with Citibank Berhad as a Sales Executive in 2003. He was also awarded the
Quarter 3 2003 Top Rookie Award by the Mortgage & Share Finance Sales unit of Citibank Berhad. He joined Global
Capital Planning Sdn. Bhd. in 2004 as a Financial Sales Executive before establishing Unique Revolution Sdn. Bhd. and
had held the Managing Director role to the company’s operations.
In 2005, he joined UFI as a Business Development Manager and rose through the ranks to become UFI’s General
Manager in 2010. In 2018, he was promoted and appointed as a director of UFI, and has held the designation of Sales
and Marketing Director in UFI since then. He is tasked to oversee the company’s sales and marketing strategies, and is
responsible for planning and coordinating, and implementing new business plans, as well as participating in negotiations
with the Group’s customers.
He emerged as a Top 30 Semi-finalist for the 2019 Junior Chamber International Malaysia Creative Young Entrepreneur
Award. Within the fire protection industry, he currently serves as the Deputy President of the Malaysian Fire Protection
Association (“MFPA”) and is a representative member of the MFPA on the Department of Standards Malaysia’s working
group established for Gaseous Fire Extinguishing Systems.
Dato’ Marcus Liew does not hold directorship in any other public company and listed companies. He is currently the
director of Unique Fire’s subsidiaries.
Dato’ Marcus Liew is the son of Mr. Liew Sen Hoi, the Managing Director and major shareholder of the Company. He is
also the brother of Mr. Ryan Liew Kang Yee and Mr. Roy Liew Kang Chin, the Executive Directors of the Company.
Save as disclosed above, Dato’ Marcus Liew does not have any conflict of interest with the Company. He has neither
been convicted for any offences within the past five (5) years other than traffic offences, if any, nor received any public
sanction or penalty imposed by the relevant regulatory bodies during the financial year ended 31 March 2024.

Ryan Liew
Executive Director

Mr. Ryan Liew Kang Yee, a Malaysian, male, aged 42, is the Executive Director of the Company. He was appointed to
the Board of Unique Fire on 8 October 2021. He attended all six (6) Board meetings held in the financial year ended 31
March 2024. He is not a member of any Board Committee of the Company.
Mr. Ryan Liew holds a Bachelor of Engineering (Mechanical) in 2006 and Master of Engineering Management in 2007
from the Queensland University of Technology, Australia. He further obtained a Graduate Certificate in PerformanceBased Building & Fire Codes in 2009 and a Graduate Diploma in Building Fire Safety and Risk Engineering in 2010 from
Victoria University, Australia. He has been a Graduate Engineer registered with the Board of Engineers Malaysia since
2007, and a Graduate Member (Mechanical) of The Institution of Engineers, Malaysia since 2011. He is also an Affiliate
Member of The Institution of Fire Engineers (UK) since 2013.
After his graduation, he held the position of Graduate Fire Engineer in Bassett Consulting Engineers in 2007 and later on
AECOM Australia Pty Ltd (“AECOM”) upon Bassett Consulting Engineers becoming part of AECOM. In 2009, he joined
Project Services, Department of Public Works, Queensland State Government as a Fire Services Engineer.
In 2010, he joined UFI as a Research and Development Engineer and subsequently, promoted and appointed as a
director of UFI in 2018, and has held the designation of Product Engineering and Services Director since then.
Over the years, he has been instrumental in the expansion and growth of the Group’s back-end operations to support the
business growth such as being the project manager for overseeing the construction of the Company’s current head office
and Operational Facility in Shah Alam, Selangor which was completed in 2013.
Mr. Ryan Liew does not hold directorship in any other public company and listed companies. He is currently the director
of Unique Fire’s subsidiaries and several other private limited companies.
Mr. Ryan Liew is the son of Mr. Liew Sen Hoi, the Managing Director and major shareholder of the Company. He is also
the brother of Dato’ Marcus Liew Kang Leong and Mr. Roy Liew Kang Chin, the Executive Directors of the Company.
Save as disclosed above, Mr. Ryan Liew does not have any conflict of interest with the Company. He has neither been
convicted for any offences within the past five (5) years other than traffic offences, if any, nor received any public sanction
or penalty imposed by the relevant regulatory bodies during the financial year ended 31 March 2024.

Roy Liew
Executive Director

Mr. Roy Liew Kang Chin, a Malaysian, male, aged 39, is the Executive Director of the Company. He was appointed to
the Board of Unique Fire on 21 February 2023. He attended all six (6) Board meetings held in the financial year ended 31
March 2024. He is not a member of any Board Committee of the Company.
Mr. Roy Liew holds a Diploma in Business from HELP University College, Malaysia in 2005 and graduated with a Bachelor
of Commerce from Griffith University, Queensland, Australia in 2007.
He started his career as a Business Development Manager with UFI in 2007 where his role included identifying market
trends and new business opportunities for UFI and formulating promotion and marketing strategies to expand UFI’s
customer base. He was promoted to become the General Manager of Manufacturing in 2013.
Subsequently in 2018, he was promoted and appointed as a director of UFI, and held the designation of Director of
Supply Chain Management. He is responsible for managing the Group’s manufacturing division and production activities,
monitoring product standards and QC systems, as well as overseeing UFI’s overall supply chain operations, including
purchasing and inventory management, warehouse management, assessment of suppliers or third-party vendors,
distribution and delivery logistics of finished products.
In August 2021, he was redesignated as the Operation Director of the Group and continues to carry out the above
functions. He has also been a director of UDI since its incorporation in January 2018 and oversees the operations of UDI,
such as developing business plans and pricing strategies, inventory management and logistics planning.
Mr. Roy Liew does not hold directorship in any other public company and listed companies. He is currently the director of
Unique Fire’s subsidiaries.
Mr. Roy Liew is the son of Mr. Liew Sen Hoi, the Managing Director and major shareholder of the Company. He is also
the brother of Dato’ Marcus Liew Kang Leong and Mr. Ryan Liew Kang Yee, the Executive Directors of the Company.
Save as disclosed above, Mr. Roy Liew does not have any conflict of interest with the Company. He has neither been
convicted for any offences within the past five (5) years other than traffic offences, if any, nor received any public sanction
or penalty imposed by the relevant regulatory bodies during the financial year ended 31 March 2024.

Ir. Tee Kiam Hong
Independent Non-Executive Director

Mr. Tee Kiam Hong, a Malaysian, male, aged 56, is the Independent Non-Executive Director of the Company. He was
appointed to the Board of Unique Fire on 8 October 2021. He is also the Chairman of the Remuneration Committee
and a member of the Nomination Committee and Audit and Risk Management Committee. He attended all six (6) Board
meetings held in the financial year ended 31 March 2024.
Mr. Tee holds a Bachelor of Civil Engineering (Hons) and Competency Certificate in Financial Accounting from University
of Malaya in 1993 and 2002, respectively and his Diploma in Project Management from Cambridge Assessment
International Education, United Kingdom in 2002. He also attended and completed the Cranfield Asia Executive
Leadership Programme provided by Cranfield University, School of Management, United Kingdom in 2012. He later
attained his Master of Business Administration from Cardiff Metropolitan University, United Kingdom in 2015. He has also
been a corporate member of the Institution of Engineers Malaysia since 1998 and a Professional Engineer with Practicing
Certificate (Civil) registered with the Board of Engineers Malaysia since 1998. He is also an ordinary member of The
Institute of Corporate Directors Malaysia.
Mr. Tee started his career with L&M Piling Sdn. Bhd. as an Executive Engineer in 1993 and over the years, he moved
up the corporate ladder and held various key positions. He was subsequently transferred to the parent company,
L&M Corporation Bhd and promoted to Senior Manager in May 2001, where he was involved in the implementation
of the company’s corporate and debt restructuring scheme. He left L&M Corporation Bhd in December 2001. He also
served as a Project Manager with Totalap Sdn. Bhd. and later promoted as a Project Director in 2015 and was primarily
responsible for project investment appraisal, management and implementations. In 2018, he joined Archi Casaka Design
Sdn. Bhd. as a shareholder and also assumed the position of Chief Strategy Officer/General Manager, where he was
primarily responsible for overseeing the company’s corporate strategy and investment decision. He was subsequently
redesignated as the Independent Advisor on 3 November 2022. Presently, he serves as a shareholder and director in a
private investment holding company.
Mr. Tee does not hold any directorship in any other public company and listed company.
Mr. Tee does not have any conflict of interest with the Company or any family relationships with any other Director or
major shareholder of the Company. He has neither been convicted for any offences within the past five (5) years other
than traffic offences, if any, nor received any public sanction or penalty imposed by the relevant regulatory bodies during
the financial year ended 31 March 2024.

Olivia Lim
Independent Non-Executive Director

Ms. Olivia Lim, a Malaysian, female, aged 45, is the Independent Non-Executive Director of the Company. She was
appointed to the Board of Unique Fire on 8 October 2021. She is also the Chairperson of the Nomination Committee and
a member of the Remuneration Committee and Audit and Risk Management Committee. She attended all six (6) Board
meetings held in the financial year ended 31 March 2024.
Ms. Olivia graduated in 2003 from Universiti Kebangsaan Malaysia with a Bachelor of Laws (Honours). Subsequently, she
was called to the Malaysian Bar in 2004 and has been a member of the Bar Council of Malaysia since then.
She has over 18 years of experience in the legal profession. She began her career with Messrs. Zul Rafique & Partners
as a Legal Assistant in 2004 before joining Messrs. Ben & Partners as a Senior Legal Associate in 2008. Subsequently,
she was made a Partner of the firm in 2012. In 2015, she left the boutique firm and set up her own legal firm, Messrs.
Olivia Lim & Co and has held the position of Managing Partner of the firm since then. Her expertise spans across legal
aspects of corporate finance including initial public offerings, capital and equity markets and corporate advisory matters.
Presently, she sits on the Board of Visdynamics Holdings Berhad and Infoline Tec Group Berhad, both public companies
listed on the ACE Market of Bursa Securities. She is also a director of Worldlink Holdings Berhad, a non-listed public
company.
Ms. Olivia Lim does not have any conflict of interest with the Company or any family relationships with any other Director
or major shareholder of the Company. She has neither been convicted for any offences within the past five (5) years other
than traffic offences, if any, nor received any public sanction or penalty imposed by the relevant regulatory bodies during
the financial year ended 31 March 2024.

Andrea Huong Jia Mei
Independent Non-Executive Director

Ms. Andrea Huong Jia Mei, a Malaysian, female, aged 42, is the Independent Non-Executive Director of the Company.
She was appointed to the Board of Unique Fire on 8 October 2021. She is also the Chairperson of the Audit and Risk
Management Committee and a member of the Remuneration Committee and Nomination Committee. She attended all
six (6) Board meetings held in the financial year ended 31 March 2024.
Ms. Andrea completed her Diploma in Commerce (Financial Accounting) in 2003 and obtained an Advanced Diploma
in Commerce (Financial Accounting) in 2005 from Tunku Abdul Rahman College, Malaysia (now known as Tunku
Abdul Rahman University of Management and Technology). She is a member of the Association of Chartered Certified
Accountants, United Kingdom and Chartered Accountant of the Malaysian Institute of Accountants.
She started her career with Sha, Tan & Co as an Audit Assistant in 2005 and left in 2011 where her last held position
was an Audit Senior primarily responsible for audit assignments of private and public listed companies. After she left Sha,
Tan & Co, she was appointed as a director of T & S Secretarial Services Sdn. Bhd., a company involved in the company
secretarial and management services from 2014 until 2021.
Presently, she is a director of T&S Boardroom Sdn. Bhd., a company which provides secretarial support services and a
director of Social Green Governance Sdn. Bhd., a company providing internal control review and sustainability review
services. She is also sits on the Board of Siab Holdings Berhad, Ecoscience International Berhad and Yew Lee Pacific
Group Berhad and HE Group Berhad, which are public companies listed on the ACE Market of Bursa Securities.
Ms. Andrea does not have any conflict of interest with the Company or any family relationships with any other Director or
major shareholder of the Company. She has neither been convicted for any offences within the past five (5) years other
than traffic offences, if any, nor received any public sanction or penalty imposed by the relevant regulatory bodies during
the financial year ended 31 March 2024.

Cheow Zi Ying
Chief Financial Officer

Ms. Cheow Zi Ying, a Malaysian, female, aged 42, is the Chief Financial Officer. She holds a Bachelor of Business
(Accounting / Finance) from Charles Sturt University, Australia. She is a member of Certified Practising Accountant (CPA), Australia and Malaysian Institute of Accountants (MIA). She commenced her career in the Audit Division of Deloitte KassimChan (now known as Deloitte PLT) in 2004. She then continued her career in 2006 and has held finance and accounting position in various local and multi-national companies. She is a qualified Chartered Accountant with almost 18 years of experience in the areas of finance,
accounting and tax. She joined UFI as an Accounts Manager on 5 February 2018 and was redesignated as the Company’s Chief
Financial Officer on 1 September 2021 and is responsible to oversee the accounts division and financial management, including managing budgeting, reporting, treasury and tax matters. She does not have any family relationship with any of the Directors and/or major shareholders of the Company.

Ray Liew
Digital Solutions Director

Mr. Ray Liew Kang Boon, a Malaysian, male, aged 36, is the Digital Solutions Director. He graduated from
LimKokWing University of Creative Technology with both a Diploma in Interactive and Multimedia Design in 2009 and
a Bachelor of Arts (Hons) in Creative Multimedia in 2011.He started his career with Unique Fire Industry Sdn. Bhd.
(“UFI”) on 1 September 2011 as a Creative Designer responsible for digital marketing and branding of UFI.
He was tasked to enhance UFI’s online presence via the Company’s products website after he joined. In November
2018, he was promoted and appointed as a director of UFI and held the designation of Director of Corporate
Communication. He holds the position of Creative Director since 1 August 2021 and was redesignated as the Digital
Solutions Director with effect from 5 April 2024 and is responsible for ensuring compliance with a rigorous
set of processes in adhering to ISO 9001 standards at the Company and Unique Fire Digital Innovation Sdn.
Bhd. (“UDI”). This adherence guarantees quality and consistency in the Company’s operations.
He has also been a director of UDI since its incorporation in January 2018 and oversees design collaborations with
the Group’s customers for custom graphic designed fire extinguishers.
Mr. Ray Liew is the son of Mr. Liew Sen Hoi, the Managing Director and major shareholder of the Company. He is
also the brother of Dato’ Marcus Liew Kang Leong, Mr.Ryan Liew Kang Yee and Mr. Roy Liew Kang Chin, the
Executive Directors of the Company. Save as disclosed above, Mr. Ray Liew does not have any conflict of interest with the Company. He has neither been convicted for any offences within the past five (5) years other than traffic offences, if any, nor received any public sanction or penalty imposed by the relevant regulatory bodies during the financial year ended 31 March 2024.

Mohamad Azmir Bin Ramli
Quality Assurance and Control Manager

Mohamad Azmir Bin Ramli, a Malaysian, male, aged 49, is the Quality Assurance and Control Manager. He holds an Executive Diploma in Manufacturing Management from University Utara Malaysia. He began his career with Hicom Yamaha Sdn. Bhd. as an Assembly Operator in 1992 prior to joining Lion Seating Sdn. Bhd. as an Assistant CNC (computer numerical control) Programmer Machine Operator in 1993. He then joined Steel Recon Industries Sdn. Bhd. as a Senior Executive, Quality Assurance in 1995 where he was involved in overseeing quality control (“QC”) processes of fire protection products. He joined UFI as the Quality Assurance and Control Senior
Officer on 1 September 2010 and subsequently promoted to the position of Assistant Quality Assurance Manager of UFI. He was redesignated as the Quality Assurance and Control Manager on 1 September 2021 where his responsibilities include monitoring QC activities, product certifications and the manufacturing process. He does not have any family relationship with any of the
Directors and/or major shareholders of the Company.

Tan Hoay Ling
Supply Chain Manager

Tan Hoay Ling, Malaysian, aged 40, is our Supply Chain Manager.

 

She obtained a Bachelor of Science (BioIndustry) from University Putra Malaysia in 2005.

 

After her graduation, she began her career with Top Glove Sdn Bhd as a Manager – Packing & Warehouse in May 2005, where her responsibilities included conducting capacity analysis, participating in production planning and inventory management. She assisted the company in identifying operational issues and efficiencies, and formulating centralised order planning to increase production efficiency. She also supervised and coached warehouse personnel.

 

She left Top Glove Sdn Bhd in May 2014 to join UFI in July 2014 as our Supply Chain Manager and is in charge of our warehouse and inventory management, overseeing our purchasing and planning our production, distribution, participating in negotiations with our suppliers, as well as analysing order trends and sales forecasts.