Ts. Liew Kang Boon (Ray)

Ts. Ray Liew Kang Boon, a Malaysian, male, aged 37, is the Digital Solutions Director. He graduated from LimKokWing University of Creative Technology with both a Diploma in Interactive and Multimedia Design in 2009 and a Bachelor of Arts (Hons) in Creative Multimedia in 2011.

He started his career with Unique Fire Industry Sdn. Bhd. (“UFI”) on 1 September 2011 as a Creative Designer responsible for digital marketing and branding of UFI. He was tasked to enhance UFI’s online presence via the Company’s products website after he joined. In November 2018, he was promoted and appointed as a director of UFI and held the position of Director of Corporate Communication. He holds the position of Creative Director since 1 August 2021 and was redesignated as the Digital Solutions Director with effect from 5 April 2024 and is responsible for ensuring compliance with a rigorous set of processes in adhering to ISO 9001 standards at the Company and Unique Fire Digital Innovation Sdn. Bhd. (“UDI”). This adherence guarantees quality and consistency in the Company’s operations.

He has also been a director of UDI since its incorporation in January 2018 and oversees design collaborations with the Group’s customers for custom graphic designed fire extinguishers.

Ts. Ray Liew is the son of Mr. Liew Sen Hoi, the Group Managing Director and major shareholder of the Company. He is also the brother of Dato’ Marcus Liew Kang Leong, Mr. Ryan Liew Kang Yee and Mr. Roy Liew Kang Chin, the Executive Directors of the Company.