Liew Sen Hoi

Founder & Managing Director
Mr. Liew Sen Hoi, a Malaysian, male, aged 71, is the founder of Unique Fire Holdings Berhad (“Unique Fire” or “Company”) Group (“Unique Fire Group” or “the Group”). He was appointed to the Board of Unique Fire on 13 April 2021 and is also the Group Managing Director of the Company. He attended all eight (8) Board meetings held in the financial year ended 31 March 2025. He is not a member of any Board Committee of the Company.

Mr. Liew started his career with LKT Engineering in 1971 as a supervisor and installer of firefighting equipment. In 1975, he left LKT Engineering to start his own business venture and co-owned Brilliant Fire Engineering Sdn. Bhd. (“BFE”), where he assumed the role of Managing Director of BFE, including managing contractors for fire protection safety equipment and system installations until 2004.

Concurrent with his involvement in BFE, he served as a director for UBE Engineering Sdn. Bhd. from May 1990 to March 1997 before owned Unique Fire Industry Sdn. Bhd. (“UFI”) in April 1997 and holding the position of Managing Director since UFI’s incorporation. He also established Unique Digital Innovation Sdn. Bhd. (“UDI”) in 2018. Both UFI and UDI are the Company’s wholly-owned subsidiaries. Mr. Liew has over 53 years of experience in the fire protection industry and is responsible for the overall management of the Group’s business and operations, as well as contributing to the continued growth and profitability of the Group.

Mr. Liew does not hold directorship in any other public company and listed companies. He is currently the director of Unique Fire’s subsidiaries, UFI, UDI and Unique Mosafe Sdn. Bhd.

Mr. Liew is a major shareholder of the Company and is also the father of Dato’ Marcus Liew Kang Leong, Mr. Ryan Liew Kang Yee and Mr. Roy Liew Kang Chin, the Executive Directors of the Company.

Save as disclosed above, Mr. Liew does not have any conflict of interest or potential conflict of interest, including interest in any competing business with the Company and its subsidiaries. He has neither been convicted for any offences within the past five (5) years other than traffic offences, if any, nor received any public sanction or penalty imposed by the relevant regulatory bodies during the financial year ended 31 March 2025.
Email address
shliew@uniquefire.com
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